RKLab

RK Injector, global brand identity, key messaging, 3D animation, website

RKLAB asked us for a global branding concept including website, logo, stationery and animation film for their entire brand including their breakthrough self-pressurising fuel injector. The RK Injector uses the pressure in the combustion chamber to inject fuel at a higher pressure, combusting it at lower temperatures creating a huge reduction in nitrogen Oxides, especially for heavy duty commercial applications in marine, rail and truck. Quay carried out the whole project with partners Homembala, Goncalves and Ionart plus the client, RKLAB. Resulting in a free flow of work between RKLAB in Melbourne and the USA and Quay collaborators in Helsinki, Budapest and Lisbon. A nice clean result both ways :)

Credits

Concept + Naming + Copy: Boyd Benkenstein

Logo + Design + Art direction: GonçAlves

2D Animation: HomemBala
3D Animation: Ionart Studio

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